DIThe Distraction Index

#branding

3 events across 3 weeks

0Damage
2Hype
1Noise
1.2Avg Dmg
47.4Avg Hype
WEEK 80Jul 5 – 11
HYPE2026-07-05
Trump Memecoin Investors Suffered Significant Losses
Damage
3.5
Hype
65.0
WEEK 79Jun 28 – Jul 4
HYPE2026-06-27
Trump passport design announcement
Norm Erosion Onlyfederal · broad
Damage
0.0
Hype
54.5
WEEK 60Feb 15 – 21
NOISE2026-02-17
New Paint Scheme for Trump's Air Force One Includes Gold, Red, White and Blue
Norm Erosion Onlyfederal · narrow
Damage
0.0
Hype
22.6